Your corporate blog is up and running, now what? Once the basics are covered and you know what topics you want to discuss, it’s time to focus on making it successful. Blog success can be defined by valuable, shareable, and well-written content, plus a loyal readership.
The Value of Corporate Blogs
Blogs were originally created to share thoughts, feelings, and experiences. Today, blogs have become a way for corporations across countless industries to sell themselves, their products, beliefs, and more. Blogs are an essential source of information and education and are paramount to increasing your company’s online visibility and digital reach. In short, if your company does not currently have a blog, get with the program.
Everyone knows and understands the need for a business plan, but have you forgotten about your marketing strategy? A marketing strategy is a comprehensive portion of your marketing plan that outlines your marketing goals.
From blogs to magazine covers, headlines rule everything around us. A headline is one thought that convinces readers your content is worthy of their time. Many brands find themselves fighting through the clutter of magazine stands, blog titles, and the endless array of content that lives on the internet.
From logos and emails to billboards,the font that represents your brand is the first impression a potential customer will have with your business. Font can be the single most influential part of your marketing strategy. When deciding on size, type, and color, focus on what your font will communicate about your business.
Purpose-driven marketing is how a business bonds with their target audience based on shared interests and needs. By tapping into shared interests, you can create a connection with your target audience. If your business message is unclear, you could be halting valuable growth.
Millennials are hard at work making a name for themselves in business, fashion, and lifestyle. Their financial futures look bright due to endless opportunities and their zest for innovation, but are they making the right financial decisions? There are a few topics that are important, but do not get the attention they deserve.
Teaching a child takes patience, understanding, and creativity, but it is necessary for their success later in life. Studies show that children can start to learn money concepts as early as 3 years old. By 7 years old, they can grasp the idea of using money to purchase goods.
Identity theft is the fraudulent acquisition and use of a person’s private identifying information, usually for financial gain. According to a 2013 study, over 13 million Americans were victims of identity theft that year alone. In the spirit of Fraud Awareness Week, we would like to share 8 ways to minimize your chances of being a victim.