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Blog: The Value of Corporate Blogs
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Blogs were originally created to share thoughts, feelings, and experiences. Today, blogs have become a way for corporations across countless industries to sell themselves, their products, beliefs, and more. Blogs are an essential source of information and education and are paramount to increasing your company’s online visibility and digital reach. In short, if your company does not currently have a blog, get with the program.
Blog: WTH: What the Headline
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From blogs to magazine covers, headlines rule everything around us. A headline is one thought that convinces readers your content is worthy of their time. Many brands find themselves fighting through the clutter of magazine stands, blog titles, and the endless array of content that lives on the internet.
Blog: WTF: What the Font
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From logos and emails to billboards,the font that represents your brand is the first impression a potential customer will have with your business. Font can be the single most influential part of your marketing strategy. When deciding on size, type, and color, focus on what your font will communicate about your business.
Blog: Purpose-Driven Marketing
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Purpose-driven marketing is how a business bonds with their target audience based on shared interests and needs. By tapping into shared interests, you can create a connection with your target audience. If your business message is unclear, you could be halting valuable growth.
Blog: A Millenial's Guide to Finances
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Millennials are hard at work making a name for themselves in business, fashion, and lifestyle. Their financial futures look bright due to endless opportunities and their zest for innovation, but are they making the right financial decisions? There are a few topics that are important, but do not get the attention they deserve.
Blog: Teach Your Child About Money In 4 Easy Steps
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Teaching a child takes patience, understanding, and creativity, but it is necessary for their success later in life. Studies show that children can start to learn money concepts as early as 3 years old. By 7 years old, they can grasp the idea of using money to purchase goods.
Blog: 8 Ways to Minimize Identity Theft Risk
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Identity theft is the fraudulent acquisition and use of a person’s private identifying information, usually for financial gain. According to a 2013 study, over 13 million Americans were victims of identity theft that year alone. In the spirit of Fraud Awareness Week, we would like to share 8 ways to minimize your chances of being a victim.
Article: Lower Loan Risk with Auto Refinance
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Creating a well-rounded auto loan program for your credit union is essential to maintaining a profitable portfolio. A mix of direct, indirect, and refinanced auto loans place your credit union in the best position to maximize profits. Each program yields strengths and weaknesses and some level of risk, but refinance beats out the competition.
Article: Opportunity Beyond Unsecured Loans
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Auto refinance has gained overwhelming popularity in the last few years, and is now a sought after addition for marketplace lenders. This is no surprise considering these loans perform 2 to 3 times better than new purchases and uncollateralized loans. Refinance loans offer a high incentive for marketplace lenders.