Resume

Current

2017 - PRESENT

SR. CONTENT MARKETING MANAGER, BLUEHOST

 

Leads the content and promotions calendar, weaving in stories and themes, repurposing existing content and proposing new content that will most effectively communicate the story, deliver value, and sell.
 

Advocate and align with SEO team to increase site authority, keyword rankings, YouTube strategy, and more. 
 

Coordinated the completion of four ebooks, branding awareness campaigns, and ongoing monthly webinars. 
 

Oversees a team of creatives including a graphic designer, video editor, web developer, photographer, and staff writers.

Lead storyboarding, videography, and directing of videos spotlighting the success of customers utilizing our products and services.
 

Leads the voice, visuals, and strategy of the customer experience, thinking through the customer journey, story, UX, and identifying gaps in the interaction or purchase experience.
 

Grew subscriber list by expanding into new sources of traffic, repurposing existing content, and proposing effective solutions for the creation of new content.
 

Collaborate and execute contracts with influencers and industry experts to produce relevant content that meets the needs of key stakeholders, existing clients, and our target audience.

2016 - 2017

MANAGER, CONTENT MARKETING
BLUEHOST

Create/source content each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, webinars, templates, etc.).

 

Blog and/or source from writers/freelancers on an ongoing basis to support and promote our offers and to attract site visitors through search, social media, and email subscribers.


Grow our subscriber base by providing them with regular, helpful content that’s aligned with their needs and interests.

PR & CONTENT MARKETING MANAGER, RATEGENIUS

Maintain weekly blog from idea to strategy and implementation and create all press releases.

Establish and maintain working relationships with the media and pursue all cross promotional opportunities with editorials. 

Develop marketing strategy for B2B and B2C segments.

Develop and write marketing copy for all communication channels; including social, email, and print collateral.

Manage social media platforms including; Facebook, Twitter, LinkedIn, and Pinterest.

Analyze SEO strategy and create a roadmap for successful content marketing.

Respond to online customer complaints through social media and from the Better Business Bureau.

Measure and track SEO metrics online by analyzing rankings, referrals, links, click-throughs, and more using Google Analytics and Webmaster Tools.

Create and implement all promotions.

Research and curate company success stories.

2015 - 2016

MARKETING COMMUNICATIONS PROJECT MANAGER, GOLFSMITH

 

​Manage the tactical execution of marketing communications projects for the omni-channel marketing team and responsible for program management from inception to delivery for both Golfsmith and Golf Town (Canadian Brand). 


Edit and review content, creative, and proofs that are submitted for web, mobile, Pinterest, and social channels.


Assist email managers with creating content and product for homepages, mobile banners, email blasts, and landing pages to increase web traffic.


Coordinate and foster lasting relationships with external vendors and agency partners for production needs, ensuring accurate production of all campaign materials.


Create and coordinate workflow process and client communication with both internal and external clients for optimum efficiency.


Coordinate and deliver digital (email & web) campaign elements to all appropriate media channels.


Manage archive library, asset samples, and web-based project management tools and collaboration technologies. 

2012 - 2015

GLOBAL BRAND CONTENT SPECIALIST, STARWOOD HOTELS

Managed multiple Property Page Expansion (PPE) projects and created robust, SEO-driven content that met each of the 10 individual brand’s voice and tone requirements.

Prepare and edit content to be displayed on brand websites by reworking and correcting inaccurate information.

Worked with Global Content Manager to create training materials for new hires on the brand team as well as extensive process documentation for copywriters.

Collaborate with property managers to gain insight on property level details in order to write and deliver content that would up-sell hotel features, supporting 20% YOY web revenue growth.

Edited and proofread written content; addressed recurring trends with individual copywriters as necessary and completed new writer onboarding and training. 

Act as brand project point of contact for the greater Global Content team, then identified and completed training as needed.

Provided support and training for properties, writers, and Global Content team on Online Form tool used in PPE processes.

 

Assisted in testing, defect documentation, and ticket validation for the Online Form tool.

2006 - 2012

VARIOUS ROLES, A+FEDERAL CREDIT UNION

​2006-2012

 

Acted as Branch Marketing Coordinator and Branch Community Service Coordinator.


Prepare content for sales scripts to be used by the Member Service Inbound and Outbound Contact Center as well as cross-selling points for branch locations. 


Facilitated team meetings, peer coached new employees and assisted with teller, new accounts, and call center training.


Planned and executed community involvement initiatives such as school teller training, Career Day, Adopt-A-Classroom, company-wide school supply drives, school visits, and Account Training days at elementary and middle schools in AISD.  


Create detailed reports using Excel spreadsheets, interpret sales reports, and research member information in order to create solutions.


Assisted with video lending, loan closing, and indirect and direct auto, personal, and home equity loans.

 
 

© 2016 by Machielle Thomas